00518cam a2200169 7i4500 0000015496 20160711090000.0 659.1/PER Percy, Larry Strategic advertising management / by Larry Percy & Richard Rosenbaum-Elliott. 4th ed.. UK. : Oxford University Press, c2012. Includes index Rosenbaum-Elliott, Richard 1000024900 Book Green Spot 1000024910 Book Red Spot 1000024911 Book Orange Spot