Schiffman, L. G., & Wisenblit, J. L. Consumer behavior / by Leon G. Schiffman & Joseph L. Wisenblit. (11th ed. [Global Edition].). Boston : Pearson, c2015.
Chicago Style CitationSchiffman, Leon G., and Joseph L. Wisenblit. Consumer Behavior / By Leon G. Schiffman & Joseph L. Wisenblit. 11th ed. [Global Edition]. Boston : Pearson, c2015.
MLA CitationSchiffman, Leon G., and Joseph L. Wisenblit. Consumer Behavior / By Leon G. Schiffman & Joseph L. Wisenblit. 11th ed. [Global Edition]. Boston : Pearson, c2015.
Warning: These citations may not always be 100% accurate.