Preview: Advertising : an integrated marketing communication perspective / by George Edward Belch ... [et al.].

Main Author:	Belch, George E.
Other Authors:	Belch, Michael A., Kerr, Gayle, Powell, Irene
Language:	English
Published:	N.S.W., Australia : McGraw Hill Education, c2014..
Edition:	3rd ed..
Subjects:	Advertising. Sales promotion. Communication in marketing.