00858cam a2200277 7i4500 0000015444 20150325090000.0 iicp-my 20150120115300.0 150120 000 0 eng d 9781743078655 201501201153 diyana 659.1 ADV Belch, George E. Advertising : an integrated marketing communication perspective / by George Edward Belch ... [et al.]. 3rd ed.. N.S.W., Australia : McGraw Hill Education, c2014.. xxiii, 584 p. : col. ill. ; 27 cm.. Includes index. Advertising. Sales promotion. Communication in marketing. Belch, Michael A. Kerr, Gayle Powell, Irene 1000024694 Book Green Spot