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| LEADER |
00858cam a2200277 7i4500 |
| 001 |
0000015444 |
| 005 |
20150325090000.0 |
| 003 |
iicp-my |
| 005 |
20150120115300.0 |
| 008 |
150120 000 0 eng d |
| 020 |
|
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|a 9781743078655
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| 039 |
|
9 |
|y 201501201153
|z diyana
|
| 090 |
0 |
0 |
|a 659.1
|b ADV
|
| 100 |
1 |
|
|a Belch, George E.
|
| 245 |
0 |
0 |
|a Advertising : an integrated marketing communication perspective / by George Edward Belch ... [et al.].
|
| 250 |
|
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|a 3rd ed..
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| 260 |
|
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|a N.S.W., Australia : McGraw Hill Education, c2014..
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| 300 |
|
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|a xxiii, 584 p. : col. ill. ; 27 cm..
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| 500 |
|
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|a Includes index.
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| 650 |
|
0 |
|a Advertising.
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| 650 |
|
0 |
|a Sales promotion.
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| 650 |
|
0 |
|a Communication in marketing.
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| 700 |
|
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|a Belch, Michael A.
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| 700 |
|
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|a Kerr, Gayle
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| 700 |
|
|
|a Powell, Irene
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| 999 |
|
|
|a 1000024694
|b Book
|c Green Spot
|
