Advertising : an integrated marketing communication perspective / by George Edward Belch ... [et al.].
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Language: | English |
| Published: |
N.S.W., Australia : McGraw Hill Education, c2014..
|
| Edition: | 3rd ed.. |
| Subjects: |
| Item Description: | Includes index. |
|---|---|
| Physical Description: | xxiii, 584 p. : col. ill. ; 27 cm.. |
| ISBN: | 9781743078655 |