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Advertising : an integrated marketing communication perspective / by George Edward Belch ... [et al.].

Main Author: Belch, George E.
Other Authors: Belch, Michael A., Kerr, Gayle, Powell, Irene
Language:English
Published: N.S.W., Australia : McGraw Hill Education, c2014..
Edition:3rd ed..
Subjects:
Advertising.
Sales promotion.
Communication in marketing.
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Library Level 6

Call Number: 659 1 ADV
Accession Item Category Format Status Notes
1000024694 Green Spot Book AVAILABLE

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