00938cam a2200289 7i4500 0000015396 20150325090000.0 iicp-my 20141111110900.0 141111 000 0 eng d 9780071318389 201411111109 diyana 659.1 ARE Arens, Wlliam F. Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian.. 14th ed.. New York : McGraw-Hill Irwin, c2013.. Includes index. Advertising. Weigold, Michael F. Arens, Christian. 1000024643 Book Green Spot 1000024644 Book Orange Spot 1000024645 Book Red Spot 1000025102 Book Green Spot 1000025103 Book Yellow Spot 1000025104 Book White Spot