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Contemporary advertising & int...
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Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..
Main Author:
Arens, Wlliam F.
Other Authors:
Weigold, Michael F.
,
Arens, Christian.
Language:
English
Published:
New York : McGraw-Hill Irwin, c2013..
Edition:
14th ed..
Subjects:
Advertising.
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Item Description:
Includes index.
ISBN:
9780071318389
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