Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..

Main Author: Arens, Wlliam F.
Other Authors: Weigold, Michael F., Arens, Christian.
Language:English
Published: New York : McGraw-Hill Irwin, c2013..
Edition:14th ed..
Subjects:
Item Description:Includes index.
ISBN:9780071318389