Arens, W. F., Weigold, M. F., & Arens, C. Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian. (14th ed.). New York : McGraw-Hill Irwin, c2013.
Chicago Style CitationArens, Wlliam F., Michael F. Weigold, and Christian Arens. Contemporary Advertising & Integrated Marketing Communications / By Arens William F, Weigold Michael F. & Arens Christian. 14th ed. New York : McGraw-Hill Irwin, c2013.
MLA CitationArens, Wlliam F., Michael F. Weigold, and Christian Arens. Contemporary Advertising & Integrated Marketing Communications / By Arens William F, Weigold Michael F. & Arens Christian. 14th ed. New York : McGraw-Hill Irwin, c2013.
Warning: These citations may not always be 100% accurate.