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| LEADER |
00829cam a2200253 7i4500 |
| 001 |
0000015383 |
| 005 |
20150325090000.0 |
| 003 |
iicp-my |
| 005 |
20141104104700.0 |
| 008 |
141104 000 0 eng d |
| 020 |
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|a 9780078028977
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| 039 |
|
9 |
|y 201411041047
|z diyana
|
| 090 |
0 |
0 |
|a 659.1
|b BEL
|
| 100 |
1 |
|
|a Belch, George E.
|
| 245 |
0 |
0 |
|a Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..
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| 250 |
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|a 10th ed..
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| 260 |
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|a New York : McGraw Hill, c2015..
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| 300 |
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|a xxxiv, 842 p. : col. ill. ; 28 cm..
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| 500 |
|
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|a Includes bibliographical references and index.
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| 650 |
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0 |
|a Advertising.
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| 650 |
|
0 |
|a Sales promotion.
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| 650 |
|
0 |
|a Communication in marketing.
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| 700 |
|
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|a Belch, Michael A.
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| 999 |
|
|
|a 1000024621
|b Book
|c Green Spot
|
