Belch, G. E., & Belch, M. A. Advertising and promotion: An integrated marketing communications perspective / by George E. Belch & Michael A. Belch. (10th ed.). New York : McGraw Hill, c2015.
Chicago Style CitationBelch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective / By George E. Belch & Michael A. Belch. 10th ed. New York : McGraw Hill, c2015.
MLA CitationBelch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective / By George E. Belch & Michael A. Belch. 10th ed. New York : McGraw Hill, c2015.
Warning: These citations may not always be 100% accurate.