Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..

Main Author: Belch, George E.
Other Authors: Belch, Michael A.
Language:English
Published: New York : McGraw Hill, c2015..
Edition:10th ed..
Subjects:

Library Level 6

Call Number: 659 1 BEL
Accession Item Category Format Status Notes
1000024621 Green Spot Book AVAILABLE