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Creative strategy in advertising / Bonnie L. Drewniany & A. Jerome Jewler..

Main Author:	Drewniany, Bonnie L.
Other Authors:	Jewler, A. Jerome.
Language:	English
Published:	Australia : Thomson/Wadsworth, 2014..
Edition:	11th ed..
Subjects:	Advertising. Advertising copy. Advertising layout and typography.

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