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Creative strategy in advertisi...
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Creative strategy in advertising / Bonnie L. Drewniany & A. Jerome Jewler..
Main Author:
Drewniany, Bonnie L.
Other Authors:
Jewler, A. Jerome.
Language:
English
Published:
Australia : Thomson/Wadsworth, 2014..
Edition:
11th ed..
Subjects:
Advertising.
Advertising copy.
Advertising layout and typography.
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