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Creative strategy in advertising / Bonnie L. Drewniany & A. Jerome Jewler..

Main Author: Drewniany, Bonnie L.
Other Authors: Jewler, A. Jerome.
Language:English
Published: Australia : Thomson/Wadsworth, 2014..
Edition:11th ed..
Subjects:
Advertising.
Advertising copy.
Advertising layout and typography.
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