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LEADER |
00857cam a2200277 7i4500 |
001 |
0000015340 |
005 |
20150929090000.0 |
003 |
iicp-my |
005 |
20140923121300.0 |
008 |
140923 000 0 eng d |
020 |
|
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|a 9781285080277
|
039 |
|
9 |
|y 201409231213
|z diyana
|
090 |
0 |
0 |
|a 659.132
|b DRE
|
100 |
1 |
|
|a Drewniany, Bonnie L.
|
245 |
0 |
0 |
|a Creative strategy in advertising / Bonnie L. Drewniany & A. Jerome Jewler..
|
250 |
|
|
|a 11th ed..
|
260 |
|
|
|a Australia : Thomson/Wadsworth, 2014..
|
300 |
|
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|a xviii, 314 p. : ill. ; 27 cm..
|
500 |
|
|
|a Includes index.
|
650 |
|
0 |
|a Advertising.
|
650 |
|
0 |
|a Advertising copy.
|
650 |
|
0 |
|a Advertising layout and typography.
|
700 |
1 |
|
|a Jewler, A. Jerome.
|
999 |
|
|
|a 1000025113
|b Book
|c Green Spot
|
999 |
|
|
|a 1000025114
|b Book
|c Red Spot
|
999 |
|
|
|a 1000025115
|b Book
|c White Spot
|