Creative strategy in advertising / Bonnie L. Drewniany & A. Jerome Jewler..

Main Author: Drewniany, Bonnie L.
Other Authors: Jewler, A. Jerome.
Language:English
Published: Australia : Thomson/Wadsworth, 2014..
Edition:11th ed..
Subjects:
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245 0 0 |a Creative strategy in advertising / Bonnie L. Drewniany & A. Jerome Jewler.. 
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260 |a Australia : Thomson/Wadsworth, 2014.. 
300 |a xviii, 314 p. : ill. ; 27 cm.. 
500 |a Includes index. 
650 0 |a Advertising.  
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650 0 |a Advertising layout and typography.  
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