Creative strategy in advertising / Bonnie L. Drewniany & A. Jerome Jewler..
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| Language: | English |
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Australia : Thomson/Wadsworth, 2014..
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| Edition: | 11th ed.. |
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| Item Description: | Includes index. |
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| Physical Description: | xviii, 314 p. : ill. ; 27 cm.. |
| ISBN: | 9781285080277 |