APA Citation

Drewniany, B. L., & Jewler, A. J. Creative strategy in advertising / Bonnie L. Drewniany & A. Jerome Jewler. (11th ed.). Australia : Thomson/Wadsworth, 2014.

Chicago Style Citation

Drewniany, Bonnie L., and A. Jerome Jewler. Creative Strategy in Advertising / Bonnie L. Drewniany & A. Jerome Jewler. 11th ed. Australia : Thomson/Wadsworth, 2014.

MLA Citation

Drewniany, Bonnie L., and A. Jerome Jewler. Creative Strategy in Advertising / Bonnie L. Drewniany & A. Jerome Jewler. 11th ed. Australia : Thomson/Wadsworth, 2014.

Warning: These citations may not always be 100% accurate.