Cover Image

QR Code

Advertising media planning / by Jack Z. Sissors and Roger B. Baron..

Main Author:	Sissors, Jack Zanville.
Other Authors:	Baron, Roger B.
Language:	English
Published:	New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], c2010..
Edition:	7th ed..
Subjects:	Advertising media planning.

Similar Items

Advertising media planning : a brand management approach Larry D. Kelley, Kim Sheehan, Lisa Dobias, David Koranda.
by: Kelley, Larry D., 1955-
Published: (2023)

Advertising and integrated brand promotion by Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum .
by: O'Guinn, Thomas C.
Published: (2015)

Advertising and integrated brand promotion.
by: O'Guinn, Thomas C.
Published: (2019)

Contemporary advertising by William F. Arens, Michael F. Weigold and Christian Arens.
by: Arens, William F.
Published: (2017)

Strategic Advertising Management by Larry Percy and Richard Rosenbaum Elliot.
by: Percy, Larry
Published: (2016)

Advertising & IMC : principles & practice by Sandra Moriarty, University of Colorado ; Nancy Mitchell, University of Nebraska Lincoln ; Charles Wood, University of Tulsa and William Wells, University of Minnesota.
by: Advertising & IMC
Published: (2019)

Contemporary advertising / by William F. Arens, Michael F. Weigold and Christian Arens.
by: Arens, William F.

Advertising : principles & practice / by Sandra Moriarty, Nancy Mitchell and William Wells.
by: Moriarty, Sandra

Advertising : principles & practice / by Sandra Moriarty, Nancy Mitchell, & William Wells..
by: Moriarty, Sandra E.

Advertising : principles & practice / by William Wells, Sandra Moriarty, and John Burnett..
by: Wells, William.

Creative strategy in advertising / Bonnie L. Drewniany & A. Jerome Jewler..
by: Drewniany, Bonnie L.

Advertising : principles and practice / by Wells, William..
by: Wells, William.

Kleppner's advertising procedure / by W. Ronald Lane, Karen Whitehill King and J. thomas Russell.
by: Lane, W. Ronald

Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..
by: Arens, Wlliam F.

Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..
by: Arens, Wlliam F.

Advertising research : theory and practice / by Joel J. Davis.
by: Davis, Joel J.

Advertising : principles and practice / by William Wells ... [et al.]..
by: Wells, William.

Advertising and Promotion : An Integrated Marketing Communications Perspective by George Belch & Michael Belch.
by: Belch, George E.
Published: (2021)

Advertising and promotion : an intergrated marketing communications perspective George E. Belch [and] Michael A. Belch..
by: Belch, George E.
Published: (2001)

Advertising and promotion : an integrated marketing communications perspective George E. Belch & Michael A. Belch, both of San Diego State University.
by: Belch, George E
Published: (2015)

Integrated advertising, promotion and marketing communications / by Kenneth E. Clow & Donald Baack..
by: Clow, Kenneth E.

Advertising : an integrated marketing communication perspective / by George Edward Belch ... [et al.].
by: Belch, George E.

Strategic planning for public relations / by Ronald D. Smith..
by: Smith, Ronald D.

Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..
by: Belch, George E.

Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp & J.Craig Andrews.
by: Shimp, Terence A.

Advertising and promotion : an integrated marketing communication perspectives / by George E. Belch ... [et.al].
by: Belch, George E.

Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland, Alice K. Sylvester..
by: Sutherland, Max.

Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..
by: Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..
by: Belch, George E.

Integrated marketing communication : advertising and promotion in a digital world Jerome M. Juska.
by: Juska, Jerome M.
Published: (2021)

Rethinking reputation : how pr triumphs marketing and advertising in the new media world / by Fraser P. Seitel & John Dooeley..
by: Seitel, Fraser P.

The elements of copywriting : the essential guide to creating copy that gets the results you want Gary Blake and Robert W.Bly.
by: Blake, Gary
Published: (1997)

Advertising..
Published: (1985)

Globalization and media : global village of Babel by Jack Lule.
by: Lule, Jack
Published: (2018)

Event Planning and Management : Principles, Planning and Practice by Ruth Dowson and David Bassett.
by: Dowson, Ruth
Published: (2018)

Strategic Planning For Public Relations by Ronald D.Smith.
by: Smith D. Ronald
Published: (2017)

Mass media research : an introduction / by Roger D. Wimmer & Joseph R. Dominick..
by: Wimmer, Roger D.

Digital Advertising Andrew John McStay.
by: McStay, Andrew John
Published: (2016)

Advertising & IMC : principles and practice / by Sandra Moriarty, Nancy Mitchell & William Wells..
by: Moriarty, Sandra

Integrated advertising, promotion, and marketing communications / by Kenneth E. Clow & Donald Baack..
by: Clow, Kenneth E.