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Advertising media planning / b...
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Advertising media planning / by Jack Z. Sissors and Roger B. Baron..
Main Author:
Sissors, Jack Zanville.
Other Authors:
Baron, Roger B.
Language:
English
Published:
New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], c2010..
Edition:
7th ed..
Subjects:
Advertising media planning.
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