00857cam a2200253 7i4500 0000015331 20151013090000.0 iicp-my 20140905110700.0 140905 000 0 eng d 9780071703123 201409051107 eliani 659.111 SIS Sissors, Jack Zanville. Advertising media planning / by Jack Z. Sissors and Roger B. Baron.. 7th ed.. New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], c2010.. xiv, 480 p. : ill., map ; 24 cm.. Includes bibliographical references and index. Advertising media planning. Baron, Roger B. 1000025203 Book Orange Spot 1000025230 Book Orange Spot 1000025231 Book Red Spot