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LEADER |
00857cam a2200253 7i4500 |
001 |
0000015331 |
005 |
20151013090000.0 |
003 |
iicp-my |
005 |
20140905110700.0 |
008 |
140905 000 0 eng d |
020 |
|
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|a 9780071703123
|
039 |
|
9 |
|y 201409051107
|z eliani
|
090 |
0 |
0 |
|a 659.111
|b SIS
|
100 |
1 |
|
|a Sissors, Jack Zanville.
|
245 |
0 |
0 |
|a Advertising media planning / by Jack Z. Sissors and Roger B. Baron..
|
250 |
|
|
|a 7th ed..
|
260 |
|
|
|a New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], c2010..
|
300 |
|
|
|a xiv, 480 p. : ill., map ; 24 cm..
|
500 |
|
|
|a Includes bibliographical references and index.
|
650 |
|
0 |
|a Advertising media planning.
|
700 |
1 |
|
|a Baron, Roger B.
|
999 |
|
|
|a 1000025203
|b Book
|c Orange Spot
|
999 |
|
|
|a 1000025230
|b Book
|c Orange Spot
|
999 |
|
|
|a 1000025231
|b Book
|c Red Spot
|