Advertising media planning / by Jack Z. Sissors and Roger B. Baron..

Main Author: Sissors, Jack Zanville.
Other Authors: Baron, Roger B.
Language:English
Published: New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], c2010..
Edition:7th ed..
Subjects:
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100 1 |a Sissors, Jack Zanville.  
245 0 0 |a Advertising media planning / by Jack Z. Sissors and Roger B. Baron.. 
250 |a 7th ed.. 
260 |a New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], c2010.. 
300 |a xiv, 480 p. : ill., map ; 24 cm.. 
500 |a Includes bibliographical references and index. 
650 0 |a Advertising media planning.  
700 1 |a Baron, Roger B.  
999 |a 1000025203  |b Book  |c Orange Spot 
999 |a 1000025230  |b Book  |c Orange Spot 
999 |a 1000025231  |b Book  |c Red Spot