Advertising media planning / by Jack Z. Sissors and Roger B. Baron..
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| Language: | English |
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New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], c2010..
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| Edition: | 7th ed.. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xiv, 480 p. : ill., map ; 24 cm.. |
| ISBN: | 9780071703123 |