Sissors, J. Z., & Baron, R. B. Advertising media planning / by Jack Z. Sissors and Roger B. Baron. (7th ed.). New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], c2010.
Chicago Style CitationSissors, Jack Zanville., and Roger B. Baron. Advertising Media Planning / By Jack Z. Sissors and Roger B. Baron. 7th ed. New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], c2010.
MLA CitationSissors, Jack Zanville., and Roger B. Baron. Advertising Media Planning / By Jack Z. Sissors and Roger B. Baron. 7th ed. New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], c2010.
Warning: These citations may not always be 100% accurate.