00786cam a2200265 7i4500 0000015323 20150325090000.0 iicp-my 20140828165900.0 140828 000 0 eng d 9780170189392 201408281659 diyana 658.802 JAI Jain, Subash C. Marketing planning and strategy / by Subash C Jain ... [et al.]. 1st ed.. Victoria, Australia : Cengage Learning, 2012.. xviii, 472 p. : ill. ; 27 cm.. Marketing. Marketing - Management. Haley, George T. Voola, Ranjit Wickham, Mark 1000024502 Book White Spot 1000024980 Book Green Spot