Marketing planning and strategy / by Subash C Jain ... [et al.].

Main Author: Jain, Subash C.
Other Authors: Haley, George T., Voola, Ranjit, Wickham, Mark
Language:English
Published: Victoria, Australia : Cengage Learning, 2012..
Edition:1st ed..
Subjects:
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300 |a xviii, 472 p. : ill. ; 27 cm.. 
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