Description: Marketing planning and strategy / by Subash C Jain ... [et al.].

Main Author:	Jain, Subash C.
Other Authors:	Haley, George T., Voola, Ranjit, Wickham, Mark
Language:	English
Published:	Victoria, Australia : Cengage Learning, 2012..
Edition:	1st ed..
Subjects:	Marketing. Marketing - Management.

Physical Description:	xviii, 472 p. : ill. ; 27 cm..
ISBN:	9780170189392