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Advertising : principles & practice / by William Wells, Sandra Moriarty, and John Burnett..

Main Author:	Wells, William.
Other Authors:	Moriarty, Sandra E., Burnett, John.
Language:	English
Published:	Upper Saddle River, N.J. ; Great Britain : Pearson/Prentice Hall, c2006..
Edition:	7th ed..
Subjects:	Advertising.

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