00794cam a2200241 7i4500 0000015297 20150325090000.0 iicp-my 20140716091600.0 140716 000 0 eng d 9780131465602 201407160916 eliani 659.1 WEL Wells, William. Advertising : principles & practice / by William Wells, Sandra Moriarty, and John Burnett.. 7th ed.. Upper Saddle River, N.J. ; Great Britain : Pearson/Prentice Hall, c2006.. xxxi, 592 p. ; col. ill. ; 29 cm.. Includes bibliographical references and index. Advertising. Moriarty, Sandra E. Burnett, John. 1000024444 Book Green Spot