Advertising : principles & practice / by William Wells, Sandra Moriarty, and John Burnett..
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| Other Authors: | , |
| Language: | English |
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Upper Saddle River, N.J. ; Great Britain : Pearson/Prentice Hall, c2006..
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| Edition: | 7th ed.. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xxxi, 592 p. ; col. ill. ; 29 cm.. |
| ISBN: | 9780131465602 |