00789cam a2200241 7i4500 0000015295 20150325090000.0 iicp-my 20140716085200.0 140716 000 0 eng d 9780273717225 201407160852 eliani 658.802 FIL Fill, Chris. Marketing communications : interactivity, communities and content / by Chris Fill.. 5th ed.. Harlow : FT, Prentice Hall, c2009.. xxxvii, 958 p. : ill. (chiefly col.), col. ports. ; 27 cm.. Includes bibliographical references and index. Sales promotion. Communication in marketing. Marketing channels. 1000024442 Book Green Spot