Marketing communications : interactivity, communities and content / by Chris Fill..

Main Author: Fill, Chris.
Language:English
Published: Harlow : FT, Prentice Hall, c2009..
Edition:5th ed..
Subjects:
LEADER 00789cam a2200241 7i4500
001 0000015295
005 20150325090000.0
003 iicp-my
005 20140716085200.0
008 140716 000 0 eng d
020 |a 9780273717225  
039 9 |y 201407160852  |z eliani 
090 0 0 |a 658.802   |b FIL 
100 1 |a Fill, Chris.  
245 0 0 |a Marketing communications : interactivity, communities and content / by Chris Fill.. 
250 |a 5th ed.. 
260 |a Harlow : FT, Prentice Hall, c2009.. 
300 |a xxxvii, 958 p. : ill. (chiefly col.), col. ports. ; 27 cm.. 
500 |a Includes bibliographical references and index. 
650 0 |a Sales promotion.  
650 0 |a Communication in marketing.  
650 0 |a Marketing channels.  
999 |a 1000024442  |b Book  |c Green Spot