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LEADER |
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140716 000 0 eng d |
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|a 9780273717225
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|
9 |
|y 201407160852
|z eliani
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0 |
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|a 658.802
|b FIL
|
100 |
1 |
|
|a Fill, Chris.
|
245 |
0 |
0 |
|a Marketing communications : interactivity, communities and content / by Chris Fill..
|
250 |
|
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|a 5th ed..
|
260 |
|
|
|a Harlow : FT, Prentice Hall, c2009..
|
300 |
|
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|a xxxvii, 958 p. : ill. (chiefly col.), col. ports. ; 27 cm..
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500 |
|
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|a Includes bibliographical references and index.
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650 |
|
0 |
|a Sales promotion.
|
650 |
|
0 |
|a Communication in marketing.
|
650 |
|
0 |
|a Marketing channels.
|
999 |
|
|
|a 1000024442
|b Book
|c Green Spot
|