Marketing communications : interactivity, communities and content / by Chris Fill..

Main Author: Fill, Chris.
Language:English
Published: Harlow : FT, Prentice Hall, c2009..
Edition:5th ed..
Subjects:
Item Description:Includes bibliographical references and index.
Physical Description:xxxvii, 958 p. : ill. (chiefly col.), col. ports. ; 27 cm..
ISBN:9780273717225