Marketing communications : interactivity, communities and content / by Chris Fill..
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| Language: | English |
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Harlow : FT, Prentice Hall, c2009..
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| Edition: | 5th ed.. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xxxvii, 958 p. : ill. (chiefly col.), col. ports. ; 27 cm.. |
| ISBN: | 9780273717225 |