Strategic marketing planning / by Colin Gilligan and Richard M.S. Wilson..

Main Author: Gilligan, Colin.
Other Authors: Wilson, R. M. S.
Language:English
Published: Oxford : Butterworth-Heinemann, c2009..
Edition:2nd edition..
Subjects:
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008 140611 000 0 eng d
020 |a 9781856176170  
039 9 |y 201406111722  |z eliani 
090 0 0 |a 658.802   |b GIL 
100 1 |a Gilligan, Colin.  
245 0 0 |a Strategic marketing planning / by Colin Gilligan and Richard M.S. Wilson.. 
250 |a 2nd edition.. 
260 |a Oxford : Butterworth-Heinemann, c2009.. 
300 |a x, 552 p. : ill. ; 25 cm.. 
500 |a Includes bibliographical references and index. 
650 0 |a Marketing - Management.  
650 0 |a Marketing - planning.  
700 |a Wilson, R. M. S.  
999 |a 1000024370  |b Book  |c Green Spot