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LEADER |
00758cam a2200241 7i4500 |
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0000015243 |
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20150325090000.0 |
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iicp-my |
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20140611172200.0 |
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140611 000 0 eng d |
020 |
|
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|a 9781856176170
|
039 |
|
9 |
|y 201406111722
|z eliani
|
090 |
0 |
0 |
|a 658.802
|b GIL
|
100 |
1 |
|
|a Gilligan, Colin.
|
245 |
0 |
0 |
|a Strategic marketing planning / by Colin Gilligan and Richard M.S. Wilson..
|
250 |
|
|
|a 2nd edition..
|
260 |
|
|
|a Oxford : Butterworth-Heinemann, c2009..
|
300 |
|
|
|a x, 552 p. : ill. ; 25 cm..
|
500 |
|
|
|a Includes bibliographical references and index.
|
650 |
|
0 |
|a Marketing - Management.
|
650 |
|
0 |
|a Marketing - planning.
|
700 |
|
|
|a Wilson, R. M. S.
|
999 |
|
|
|a 1000024370
|b Book
|c Green Spot
|