Strategic marketing planning / by Colin Gilligan and Richard M.S. Wilson..
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| Language: | English |
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Oxford : Butterworth-Heinemann, c2009..
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| Edition: | 2nd edition.. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | x, 552 p. : ill. ; 25 cm.. |
| ISBN: | 9781856176170 |