APA Citation

Gilligan, C., & Wilson, R. M. S. Strategic marketing planning / by Colin Gilligan and Richard M.S. Wilson. (2nd edition.). Oxford : Butterworth-Heinemann, c2009.

Chicago Style Citation

Gilligan, Colin., and R. M. S. Wilson. Strategic Marketing Planning / By Colin Gilligan and Richard M.S. Wilson. 2nd edition. Oxford : Butterworth-Heinemann, c2009.

MLA Citation

Gilligan, Colin., and R. M. S. Wilson. Strategic Marketing Planning / By Colin Gilligan and Richard M.S. Wilson. 2nd edition. Oxford : Butterworth-Heinemann, c2009.

Warning: These citations may not always be 100% accurate.