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LEADER |
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20140502092800.0 |
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140502 000 0 eng d |
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|a 9780470669976
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039 |
|
9 |
|y 201405020928
|z eliani
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090 |
0 |
0 |
|a 658.802
|b MCD
|
100 |
1 |
|
|a Mcdonald, Malcolm.
|
245 |
0 |
0 |
|a Marketing plans : how to prepare them, how to use them / by Malcolm McDonald, & Hugh Wilson..
|
250 |
|
|
|a 7th ed..
|
260 |
|
|
|a Chichester : Wiley, c2011..
|
300 |
|
|
|a xvi, 573 p. : ill. (some col.) ; 25 cm..
|
500 |
|
|
|a Includes bibliographical references and index.
|
650 |
|
0 |
|a Marketing - Management.
|
650 |
|
0 |
|a Marketing - planning.
|
700 |
|
|
|a Wilson, Hugh.
|
999 |
|
|
|a 1000024334
|b Book
|c Green Spot
|