Marketing plans : how to prepare them, how to use them / by Malcolm McDonald, & Hugh Wilson..

Main Author: Mcdonald, Malcolm.
Other Authors: Wilson, Hugh.
Language:English
Published: Chichester : Wiley, c2011..
Edition:7th ed..
Subjects:
LEADER 00774cam a2200241 7i4500
001 0000015206
005 20150325090000.0
003 iicp-my
005 20140502092800.0
008 140502 000 0 eng d
020 |a 9780470669976  
039 9 |y 201405020928  |z eliani 
090 0 0 |a 658.802   |b MCD 
100 1 |a Mcdonald, Malcolm.  
245 0 0 |a Marketing plans : how to prepare them, how to use them / by Malcolm McDonald, & Hugh Wilson.. 
250 |a 7th ed.. 
260 |a Chichester : Wiley, c2011.. 
300 |a xvi, 573 p. : ill. (some col.) ; 25 cm.. 
500 |a Includes bibliographical references and index. 
650 0 |a Marketing - Management.  
650 0 |a Marketing - planning.  
700 |a Wilson, Hugh.  
999 |a 1000024334  |b Book  |c Green Spot