Marketing plans : how to prepare them, how to use them / by Malcolm McDonald, & Hugh Wilson..
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| Language: | English |
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Chichester : Wiley, c2011..
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| Edition: | 7th ed.. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xvi, 573 p. : ill. (some col.) ; 25 cm.. |
| ISBN: | 9780470669976 |