APA Citation

Mcdonald, M., & Wilson, H. Marketing plans: How to prepare them, how to use them / by Malcolm McDonald, & Hugh Wilson. (7th ed.). Chichester : Wiley, c2011.

Chicago Style Citation

Mcdonald, Malcolm., and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them / By Malcolm McDonald, & Hugh Wilson. 7th ed. Chichester : Wiley, c2011.

MLA Citation

Mcdonald, Malcolm., and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them / By Malcolm McDonald, & Hugh Wilson. 7th ed. Chichester : Wiley, c2011.

Warning: These citations may not always be 100% accurate.