Staff View: Rethinking reputation : how pr triumphs marketing and advertising in the new media world / by Fraser P. Seitel & John Dooeley..

Main Author:	Seitel, Fraser P.
Other Authors:	Doorley, John
Language:	English
Published:	New York : Palgrave Macmillan, c2012..
Edition:	1st ed..
Subjects:	Public relations. Publicity. Corporate image. Social media. Internet in public relations. Reputation.


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100	1		\|a Seitel, Fraser P.
245	0	0	\|a Rethinking reputation : how pr triumphs marketing and advertising in the new media world / by Fraser P. Seitel & John Dooeley..
250			\|a 1st ed..
260			\|a New York : Palgrave Macmillan, c2012..
300			\|a x, 235 p. ; 24 cm..
500			\|a Includes bibliographical references and index.
650		0	\|a Public relations.
650		0	\|a Publicity.
650		0	\|a Corporate image.
650		0	\|a Social media.
650		0	\|a Internet in public relations.
650		0	\|a Reputation.
700			\|a Doorley, John
999			\|a 1000024273 \|b Book \|c Green Spot