Description: Rethinking reputation : how pr triumphs marketing and advertising in the new media world / by Fraser P. Seitel & John Dooeley..

Main Author:	Seitel, Fraser P.
Other Authors:	Doorley, John
Language:	English
Published:	New York : Palgrave Macmillan, c2012..
Edition:	1st ed..
Subjects:	Public relations. Publicity. Corporate image. Social media. Internet in public relations. Reputation.

Item Description:	Includes bibliographical references and index.
Physical Description:	x, 235 p. ; 24 cm..
ISBN:	9780230338333