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Persuasive communication campaigns / by Michael Pfau & Roxanne Parrott..

Main Author:	Pfau, Michael
Other Authors:	Parrott, Rozanne
Language:	English
Published:	USA. : Pearson, c1993..
Edition:	1st ed..
Subjects:	Persuasion (Psychology) Advocacy advertising. Advertising campaigns. Electrioneering. Campaign speeches - Communication.

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