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Persuasive communication campaigns / by Michael Pfau & Roxanne Parrott..

Main Author: Pfau, Michael
Other Authors: Parrott, Rozanne
Language:English
Published: USA. : Pearson, c1993..
Edition:1st ed..
Subjects:
Persuasion (Psychology)
Advocacy advertising.
Advertising campaigns.
Electrioneering.
Campaign speeches - Communication.

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