00859cam a2200277 7i4500 0000015176 20150325090000.0 iicp-my 20140331150800.0 140331 000 0 eng d 9780205139774 201403311508 diyana 302.2 PFA Pfau, Michael Persuasive communication campaigns / by Michael Pfau & Roxanne Parrott.. 1st ed.. USA. : Pearson, c1993.. xiii, 434 p. : ill. ; 23 cm.. Includes bibliographical references and index. Persuasion (Psychology) Advocacy advertising. Advertising campaigns. Electrioneering. Campaign speeches - Communication. Parrott, Rozanne 1000024263 Book Green Spot