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140331 000 0 eng d |
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|a 9780205139774
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| 039 |
|
9 |
|y 201403311508
|z diyana
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| 090 |
0 |
0 |
|a 302.2
|b PFA
|
| 100 |
1 |
|
|a Pfau, Michael
|
| 245 |
0 |
0 |
|a Persuasive communication campaigns / by Michael Pfau & Roxanne Parrott..
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| 250 |
|
|
|a 1st ed..
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| 260 |
|
|
|a USA. : Pearson, c1993..
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| 300 |
|
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|a xiii, 434 p. : ill. ; 23 cm..
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| 500 |
|
|
|a Includes bibliographical references and index.
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| 650 |
|
0 |
|a Persuasion (Psychology)
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| 650 |
|
0 |
|a Advocacy advertising.
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| 650 |
|
0 |
|a Advertising campaigns.
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| 650 |
|
0 |
|a Electrioneering.
|
| 650 |
|
0 |
|a Campaign speeches - Communication.
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| 700 |
|
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|a Parrott, Rozanne
|
| 999 |
|
|
|a 1000024263
|b Book
|c Green Spot
|