Persuasive communication campaigns / by Michael Pfau & Roxanne Parrott..

Main Author: Pfau, Michael
Other Authors: Parrott, Rozanne
Language:English
Published: USA. : Pearson, c1993..
Edition:1st ed..
Subjects:
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090 0 0 |a 302.2   |b PFA 
100 1 |a Pfau, Michael  
245 0 0 |a Persuasive communication campaigns / by Michael Pfau & Roxanne Parrott.. 
250 |a 1st ed.. 
260 |a USA. : Pearson, c1993.. 
300 |a xiii, 434 p. : ill. ; 23 cm.. 
500 |a Includes bibliographical references and index. 
650 0 |a Persuasion (Psychology)  
650 0 |a Advocacy advertising.  
650 0 |a Advertising campaigns.  
650 0 |a Electrioneering.  
650 0 |a Campaign speeches - Communication.  
700 |a Parrott, Rozanne  
999 |a 1000024263  |b Book  |c Green Spot