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LEADER |
00859cam a2200277 7i4500 |
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0000015176 |
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20150325090000.0 |
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iicp-my |
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20140331150800.0 |
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140331 000 0 eng d |
020 |
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|a 9780205139774
|
039 |
|
9 |
|y 201403311508
|z diyana
|
090 |
0 |
0 |
|a 302.2
|b PFA
|
100 |
1 |
|
|a Pfau, Michael
|
245 |
0 |
0 |
|a Persuasive communication campaigns / by Michael Pfau & Roxanne Parrott..
|
250 |
|
|
|a 1st ed..
|
260 |
|
|
|a USA. : Pearson, c1993..
|
300 |
|
|
|a xiii, 434 p. : ill. ; 23 cm..
|
500 |
|
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|a Includes bibliographical references and index.
|
650 |
|
0 |
|a Persuasion (Psychology)
|
650 |
|
0 |
|a Advocacy advertising.
|
650 |
|
0 |
|a Advertising campaigns.
|
650 |
|
0 |
|a Electrioneering.
|
650 |
|
0 |
|a Campaign speeches - Communication.
|
700 |
|
|
|a Parrott, Rozanne
|
999 |
|
|
|a 1000024263
|b Book
|c Green Spot
|