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| 008 | 140331                       000 0 eng d | 
| 020 |  |  | |a 9780205139774 | 
| 039 |  | 9 | |y 201403311508 
  |z diyana | 
| 090 | 0 | 0 | |a 302.2  
  |b PFA | 
| 100 | 1 |  | |a Pfau, Michael | 
| 245 | 0 | 0 | |a Persuasive communication campaigns / by Michael Pfau & Roxanne Parrott.. | 
| 250 |  |  | |a 1st ed.. | 
| 260 |  |  | |a USA. : Pearson, c1993.. | 
| 300 |  |  | |a xiii, 434 p. : ill. ; 23 cm.. | 
| 500 |  |  | |a Includes bibliographical references and index. | 
| 650 |  | 0 | |a Persuasion (Psychology) | 
| 650 |  | 0 | |a Advocacy advertising. | 
| 650 |  | 0 | |a Advertising campaigns. | 
| 650 |  | 0 | |a Electrioneering. | 
| 650 |  | 0 | |a Campaign speeches - Communication. | 
| 700 |  |  | |a Parrott, Rozanne | 
| 999 |  |  | |a 1000024263 
  |b Book 
  |c Green Spot |