Description: Persuasive communication campaigns / by Michael Pfau & Roxanne Parrott..

Main Author:	Pfau, Michael
Other Authors:	Parrott, Rozanne
Language:	English
Published:	USA. : Pearson, c1993..
Edition:	1st ed..
Subjects:	Persuasion (Psychology) Advocacy advertising. Advertising campaigns. Electrioneering. Campaign speeches - Communication.

Item Description:	Includes bibliographical references and index.
Physical Description:	xiii, 434 p. : ill. ; 23 cm..
ISBN:	9780205139774