Description: Strategic planning for public relations / by Ronald D. Smith..

Main Author:	Smith, Ronald D.
Language:	English
Published:	New York : Routledge, c2009..
Edition:	3rd ed..
Subjects:	Strategic planning. Public relations.

Item Description:	Includes bibliographical references and index.
Physical Description:	xix, 436 p. : ill. ; 23 cm..
ISBN:	9780415994224