Basic marketing research : integration of social media / by Naresh K. Malhotra..

Main Author: Malhotra, Naresh K.
Language:English
Published: Boston, USA. : Pearson, c2012..
Edition:4th ed [International Edition].
Subjects:
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090 0 0 |a 658.83   |b MAL 
100 1 |a Malhotra, Naresh K.  
245 0 0 |a Basic marketing research : integration of social media / by Naresh K. Malhotra.. 
250 |a 4th ed [International Edition]. 
260 |a Boston, USA. : Pearson, c2012.. 
300 |a 672 p. : col. ill. ; 27 cm.. 
500 |a Includes bibliographical references and index. 
650 0 |a Marketing research.  
999 |a 1000024226  |b Book  |c Green Spot 
999 |a 1000024227  |b Book  |c Red Spot