Basic marketing research : integration of social media / by Naresh K. Malhotra..
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| Language: | English |
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Boston, USA. : Pearson, c2012..
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| Edition: | 4th ed [International Edition]. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | 672 p. : col. ill. ; 27 cm.. |
| ISBN: | 9780132570183 |