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International marketing / by Philip R. Cateora, Mary C. Gilly, John L. Graham..

Main Author:	Cateora, Philip R.
Other Authors:	Graham, John L., Gilly, Mary C.
Language:	English
Published:	New York : McGraw-Hill Irwin, c2013..
Edition:	16th ed..
Subjects:	International business enterprises. Export marketing.

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